{"id":312,"date":"2018-07-24T22:23:11","date_gmt":"2018-07-24T22:23:11","guid":{"rendered":"http:\/\/www.smartbuilder.com\/blog\/?p=312"},"modified":"2018-10-12T16:19:07","modified_gmt":"2018-10-12T16:19:07","slug":"real-world-elearning-challenge-improve-call-center-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.smartbuilder.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/","title":{"rendered":"Real-world elearning challenge: Improve call center customer satisfaction"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2018\/07\/smartbuilder-blog-awesome-sauce-customer-service-rep.jpg\" alt=\"customer service rep frustrated\"\/><\/p>\n<h2>PART 1 of 4: Meet the Challenger<\/h2>\n<p><strong>Client<\/strong><br \/>\nLarge financial services company with call centers across the United States.<\/p>\n<p><strong>Challenge<\/strong><br \/>\nFor the past year, the company has received low call satisfaction ratings from their customers. Customer service reps (CSRs) aren\u2019t escalating calls to supervisors at the appropriate times. This impedes the ability of supervisors to quickly respond to callers and resolve problems.<\/p>\n<p>The company previously provided classroom training to new CSRs, usually at the company\u2019s headquarters. Subsequently, they moved to a train-the-trainer approach where they trained just the supervisors at headquarters, and relied on them to provide training at each call center.<\/p>\n<p>The low grades for responsiveness to callers over the past year have caused the company to scrutinize their approach to training. Before contacting SmartBuilder, they did a fair amount of due diligence, asking themselves many questions about their previous approaches to training. They have decided to focus on elearning, hoping that they can keep costs down while achieving a level of consistency and quality that they haven\u2019t reached with the train-the-trainer approach.<\/p>\n<p>Tune in next week for Part 2 where we\u2019ll determine the business goal for the project. In Part 3, we\u2019ll identify learning activities (what we want learners to DO) and in Part 4 we\u2019ll look at functional activity prototypes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PART 1 of 4: Meet the Challenger Client Large financial services company with call centers across the United States. Challenge For the past year, the company has received low call satisfaction ratings from their customers. Customer service reps (CSRs) aren\u2019t escalating calls to supervisors at the appropriate times. This impedes the ability of supervisors to &#8230; <a class=\"more-link\" href=\"https:\/\/www.smartbuilder.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\">[Continue Reading]<\/a><\/p>\n","protected":false},"author":8,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,27],"tags":[17,20],"coauthors":[73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-world elearning challenge: Improve call center customer satisfaction - SmartBuilder Awesome Sauce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-world elearning challenge: Improve call center customer satisfaction - SmartBuilder Awesome Sauce\" \/>\n<meta property=\"og:description\" content=\"PART 1 of 4: Meet the Challenger Client Large financial services company with call centers across the United States. Challenge For the past year, the company has received low call satisfaction ratings from their customers. Customer service reps (CSRs) aren\u2019t escalating calls to supervisors at the appropriate times. This impedes the ability of supervisors to ... [Continue Reading]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartBuilder Awesome Sauce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartbuilderelearning\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-24T22:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-12T16:19:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-dev.suddenlysmart.com\/blog\/wp-content\/uploads\/2018\/07\/smartbuilder-blog-awesome-sauce-customer-service-rep.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne Cornwell, Rebecca Schwartz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smrtbuilder\" \/>\n<meta name=\"twitter:site\" content=\"@smrtbuilder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Cornwell, Rebecca Schwartz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\"},\"author\":{\"name\":\"Anne Cornwell, Rebecca Schwartz\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/#\/schema\/person\/2022b59e7acbba384866504df21d5214\"},\"headline\":\"Real-world elearning challenge: Improve call center customer satisfaction\",\"datePublished\":\"2018-07-24T22:23:11+00:00\",\"dateModified\":\"2018-10-12T16:19:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\"},\"wordCount\":222,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/#organization\"},\"keywords\":[\"client case study\",\"design challenge\"],\"articleSection\":[\"Client case studies\",\"Instructional Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\",\"url\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/real-world-elearning-challenge-improve-call-center-customer-satisfaction\/\",\"name\":\"Real-world elearning challenge: Improve call center customer satisfaction - 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