{"id":161,"date":"2014-08-05T22:35:18","date_gmt":"2014-08-05T22:35:18","guid":{"rendered":"http:\/\/www.smartbuilder.com\/blog\/?p=161"},"modified":"2018-07-06T18:59:41","modified_gmt":"2018-07-06T18:59:41","slug":"select-the-right-image-format","status":"publish","type":"post","link":"https:\/\/www.smartbuilder.com\/blog\/select-the-right-image-format\/","title":{"rendered":"Select the Right Image Format"},"content":{"rendered":"<p>As a follow up on my last <a href=\"\/\/www.smartbuilder.com\/blog\/optimizing-graphics-for-elearning-2\/\" target=\"_blank\">post about optimizing graphics<\/a>, I want to address a few ideas concerning the best image format for elearning graphics.<\/p>\n<p>When you create graphics for a course, do you save all of the images in the same format? That isn\u2019t uncommon. However, you can use various image formats to optimize the graphics in your course. No image format does everything perfectly. You should choose the format based on the image\u2019s characteristics. The table below can help you do that.<\/p>\n<table style=\"margin: 5px 0px 5px 0px;\" border=\"1\" rules=\"all\" cellspacing=\"0\" cellpadding=\"2\" align=\"center\">\n<tbody>\n<tr>\n<td width=\"321\"><\/td>\n<td style=\"text-align: center;\" width=\"81\"><strong>JPEG<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"81\"><strong>PNG-24<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"81\"><strong>GIF<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Transparent Background<\/span><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Semi-transparency<\/span><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Colored Background (including white)<\/span><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Many Colors (&gt;32)<\/span><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Few Colors (&lt;32)<\/span><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Gradient Colors<\/span><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Solid Colors<\/span><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"padding-left: 4px;\">Large dimensions<\/span><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><strong>X<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 15px;\">You may ask, \u201cWhy wouldn\u2019t I use PNGs all the time? They seem to cover the gamut of images.\u201d That\u2019s true, but if an image perfectly meets the JPEG or GIF criteria, you\u2019ll often get a smaller file size using those options. Let\u2019s see how this works for a few images.<\/p>\n<table style=\"width: 580px;margin: 5px 0px 5px 0px;\" border=\"1\" rules=\"all\" cellspacing=\"0\" cellpadding=\"2\" align=\"center\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"321px\"><\/td>\n<td style=\"text-align: center;\" width=\"81px\"><strong>JPEG<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"81px\"><strong>PNG-24<\/strong><\/td>\n<td style=\"text-align: center;\" width=\"81px\"><strong>GIF<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"padding-bottom: 0px;margin-bottom: 0px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/SmartBuilder_Logo.gif\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-142 aligncenter\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/SmartBuilder_Logo.gif\" alt=\"SmartBuilder_Logo\" width=\"320\" height=\"42\" border=\"0\" style=\"margin-bottom:0px;\" \/><\/a><\/p>\n<p style=\"margin-top:0px;padding:0px 4px 0px 4px;\">320 x 42, \u00a0white background<\/p>\n<\/td>\n<td style=\"text-align: center;\">6KB<br \/>\nMedium Quality<\/td>\n<td style=\"text-align: center;\">16KB<br \/>\nHigh Quality<\/td>\n<td style=\"text-align: center;\">3KB<br \/>\nHigh Quality<br \/>\n(smallest)<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"padding-bottom: 0px;margin-bottom: 0px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/Community320.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-143 aligncenter\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/Community320.jpg\" alt=\"Community320\" width=\"320\" height=\"208\" border=\"0\" style=\"margin-bottom:0px;\" srcset=\"https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/Community320.jpg 320w, https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/Community320-300x195.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p style=\"margin-top:0px;padding:0px 4px 0px 4px;\">1000 x 650<\/p>\n<\/td>\n<td style=\"text-align: center;\">196KB<br \/>High Quality<br \/>\n(smallest)<\/td>\n<td style=\"text-align: center;\">700KB<br \/>High Quality<\/td>\n<td style=\"text-align: center;\">266KB<br \/>Medium Quality<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"padding-bottom: 0px;margin-bottom: 0px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/BlueBurst320.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-144 aligncenter\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/BlueBurst320.jpg\" alt=\"BlueBurst320\" width=\"320\" height=\"120\" border=\"0\" style=\"margin-bottom:0px;\" srcset=\"https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/BlueBurst320.jpg 320w, https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/BlueBurst320-300x112.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p style=\"margin-top: 0px;padding:0px 4px 0px 4px;\">350 x 130, transparent background and semi-transparent radial gradient<\/p>\n<\/td>\n<td style=\"text-align: center;\">N\/A<\/td>\n<td style=\"text-align: center;\">6KB<br \/>High Quality<br \/>\n(smallest)<\/td>\n<td style=\"text-align: center;\">11KB<br \/>Low Quality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top: 2px; color: #bbbbbb;\">The data in this chart is for graphics optimized for elearning.<\/p>\n<p>If an image meets the criteria of multiple formats, I suggest comparing file sizes in the Photoshop or Illustrator export window using a <a href=\"http:\/\/help.adobe.com\/en_US\/creativesuite\/cs\/using\/WS6E857477-27FE-4a88-B8A4-074DC3C65F68.html#WS9E2C7F1A-87C0-4dae-9C0C-0C2B3C566F84\" target=\"_blank\">2-up or 4-up display<\/a>.<\/p>\n<p>Application time! See if you can select the best format for the images in the activity below.<\/p>\n<p style=\"padding-bottom: 5px; margin-bottom: 0px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/08\/SampleActivity.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/08\/SampleActivity.jpg\" alt=\"SampleActivity\" border=\"0\" width=\"580\" height=\"350\" style=\"margin-bottom: 0px; padding-bottom: 0px;\" class=\"alignleft size-full wp-image-164\" srcset=\"https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/08\/SampleActivity.jpg 580w, https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/08\/SampleActivity-300x181.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n<p>Let\u2019s see how this applies to the images in our sample activity.<\/p>\n<hr \/>\n<h2 class=\"trigger\"><a style href=\"#\">What is the best format for the background (Image A)?<\/a><\/h2>\n<div class=\"toggle_container\" style=\"display: none;\">\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Characteristics:<\/h3>\n<ul style=\"margin: 0px;\">\n<li style=\"margin-top:5px; margin-bottom:5px;\">Many colors<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Gradients<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">No transparency<\/li>\n<li style=\"margin-top:5px;\">Large dimensions<\/li>\n<\/ul>\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Best format:<\/h3>\n<p style=\"margin: 0px;\">This is a clear candidate for JPEG.<\/p>\n<\/div>\n<hr \/>\n<h2 class=\"trigger\"><a style href=\"#\">What is the best format for the narrator (Image B)?<\/a><\/h2>\n<div class=\"toggle_container\" style=\"display: none;\">\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Characteristics:<\/h3>\n<ul style=\"margin: 0px;\">\n<li style=\"margin-top:5px; margin-bottom:5px;\">Many colors<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Gradients<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Transparency<\/li>\n<li style=\"margin-top:5px;\">Large dimensions<\/li>\n<\/ul>\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Best format:<\/h3>\n<p style=\"margin: 0px;\">You can rule out JPEG right away because of the transparency. It\u2019s a toss up between PNG and GIF. The image meets some criteria of both formats. For situations like this, I have had the most luck with GIFs. It can be tricky to get the settings right on a GIF though \u2013 for help with that, check out the bonus material in this post.<\/p>\n<\/div>\n<hr \/>\n<h2 class=\"trigger\"><a style href=\"#\">What is the best format for the shadow (Image C)?<\/a><\/h2>\n<div class=\"toggle_container\" style=\"display: none;\">\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Characteristics:<\/h3>\n<ul style=\"margin: 0px;\">\n<li style=\"margin-top:5px; margin-bottom:5px;\">One color<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Gradient<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Semi-transparency<\/li>\n<li style=\"margin-top:5px;\">Small dimensions (can be created using a <a href=\"\/\/www.smartbuilder.com\/blog\/optimizing-graphics-for-elearning-2\/\" target=\"_blank\">1-by canvas<\/a>)<\/li>\n<\/ul>\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Best format:<\/h3>\n<p style=\"margin: 0px;\">This has PNG written all over it.<\/p>\n<\/div>\n<hr \/>\n<h2 class=\"trigger\"><a style href=\"#\">What is the best format for the icons (Image D)?<\/a><\/h2>\n<div class=\"toggle_container\" style=\"display: none;\">\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Characteristics:<\/h3>\n<ul style=\"margin: 0px;\">\n<li style=\"margin-top:5px; margin-bottom:5px;\">Few colors<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Solid colors<\/li>\n<li style=\"margin-top:5px; margin-bottom:5px;\">Transparency<\/li>\n<li style=\"margin-top:5px;\">Small dimensions<\/li>\n<\/ul>\n<h3 style=\"margin:0px;padding:0px; font-family: 'Helvetica', 'Trebuchet MS', sans-serif;\nfont-size: 16px; font-weight: bold;\">Best format:<\/h3>\n<p style=\"margin: 0px;\">I think the best format for these is GIF with PNG not far behind on file size.<\/p>\n<\/div>\n<hr \/>\n<p style=\"margin-top: 20px;\">It takes a little thought to select the right format for your elearning images, but the benefits are huge. You\u2019ll be a faster, better developer and your learners will appreciate the shorter load times.<\/p>\n<p><a style=\"margin: 0 0; padding:0px;\" name=\"bonus\" id=\"bonus\"><\/a><\/p>\n<hr \/>\n<h2>Bonus Material: Optimize the Image Format Settings<\/h2>\n<p style=\"margin-top:15px;\">After selecting the best format for an image, you need to set the options for that format to get the most out of it. Don\u2019t accept the default settings. I\u2019ll share the settings I typically use and explain why so you can make educated decisions.<\/p>\n<p>Note: The \u201cSave for web&#8230;\u201d export options are similar in Photoshop and Illustrator, so, I will only show the settings for Photoshop.<\/p>\n<h3>JPEG<\/h3>\n<p style=\"padding-bottom: 5px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image00.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image00.jpg\" alt=\"image00\" width=\"300\" height=\"177\" border=\"0\" class=\"wp-image-146\" style=\"margin-bottom:4px;\" \/><\/a><\/h3>\n<p>The only setting I change for JPEGs is the Quality setting. I typically set the quality to 60. That seems quite low, but the difference in quality between 100 and 60 is very small. Decreasing the quality below 60 will add noise to the image.<\/p>\n<p>Inspect the two images below. The first one\u2019s quality is 100 \u2013 look at how big that file is compared to the second one! The second image\u2019s quality is 60 \u2013 much smaller file size with negligible difference in quality.<\/p>\n<p style=\"padding-bottom: 2px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image06.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image06.jpg\" alt=\"image06\" width=\"380\" height=\"285\" border=\"0\" class=\"wp-image-148\" style=\"margin-bottom:4px;\" srcset=\"https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image06.jpg 720w, https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image06-300x225.jpg 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><\/h3>\n<p style=\"padding-top: 0px;\">Quality 100, 720 x 540, 165KB<\/p>\n<p style=\"padding-bottom: 2px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image02.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image02.jpg\" alt=\"image02\" width=\"380\" height=\"285\" border=\"0\" class=\"wp-image-147\" style=\"margin-bottom:4px;\" srcset=\"https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image02.jpg 720w, https:\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image02-300x225.jpg 300w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><\/h3>\n<p style=\"padding-top: 0px;\">Quality 60, 720 x 540, 69KB<\/p>\n<h3>PNG<\/h3>\n<p style=\"padding-bottom: 5px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image03.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image03.jpg\" alt=\"image03\" width=\"300\" height=\"177\" border=\"0\" class=\"wp-image-149\" style=\"margin-bottom:4px;\" \/><\/a><\/h3>\n<p>Boy&#8230;not much to change here. Basically, you just need to choose if the image requires transparency or not. I almost never apply a matte to the image.<\/p>\n<p>Interlacing or embedding the color profile will increase the file size.<\/p>\n<h3>GIF<\/h3>\n<p style=\"padding-bottom: 5px;\"><a href=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image08.jpg\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"\/\/www.smartbuilder.com\/blog\/wp-content\/uploads\/2014\/06\/image08.jpg\" alt=\"image08\" width=\"300\" height=\"177\" border=\"0\" class=\"wp-image-150\" style=\"margin-bottom:4px;\" \/><\/a><\/h3>\n<p>There are several settings to adjust for a GIF. Let\u2019s make sense of the settings one or two at a time.<\/p>\n<p><i>Color Palette<\/i> &#8211; I typically choose a Perceptual palette (A) and limit the number of colors as much as possible (B) without causing discoloration.<\/p>\n<p><i>Image Dither<\/i> &#8211; Whether the image has gradients or not, I use a Diffusion dither (C) set to 100% (D). That\u2019s the cleanest option in most cases.<\/p>\n<p><i>Transparency and Transparency Dither<\/i> &#8211; If the image requires transparency, I use a Diffusion Transparency Dither (E). It produces the cleanest result. The Amount of dithering (F) depends on the image. Simple shapes with sharp edges look better with low percentages of dithering. Images with curves or feathered edges look better with 100% dithering.<\/p>\n<p><i>Matte<\/i> &#8211; If the image has transparency applied, select a matte color! (G) Select the color of the background the image will be on. For example, the icons in the sample activity in this post are going on a dark gray background, so I would select that dark gray color for the matte. If the GIF will be on a multicolored background, I have found that a medium gray matte works well.<\/p>\n<p><i>Lossiness<\/i> &#8211; If you set the lossiness to 10 (H), you will see a reduction in file size without a change in image quality, in most cases.<\/p>\n<hr \/>\n<h2>Summary<\/h2>\n<p>Getting the right combination of file size and quality is important for excellent elearning experiences. You should rarely settle for an image that is larger than 70KB. The exception to that is a large background image, as you saw earlier.<\/p>\n<p>If you have additional tips you\u2019d like to share, I\u2019d like to hear them. Please leave your ideas using the comments area below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a follow up on my last post about optimizing graphics, I want to address a few ideas concerning the best image format for elearning graphics. When you create graphics for a course, do you save all of the images in the same format? That isn\u2019t uncommon. However, you can use various image formats to &#8230; <a class=\"more-link\" href=\"https:\/\/www.smartbuilder.com\/blog\/select-the-right-image-format\/\">[Continue Reading]<\/a><\/p>\n","protected":false},"author":4,"featured_media":162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,26,29],"tags":[31],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Select the Right Image Format - SmartBuilder Awesome Sauce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Select the Right Image Format - SmartBuilder Awesome Sauce\" \/>\n<meta property=\"og:description\" content=\"As a follow up on my last post about optimizing graphics, I want to address a few ideas concerning the best image format for elearning graphics. When you create graphics for a course, do you save all of the images in the same format? That isn\u2019t uncommon. However, you can use various image formats to ... [Continue Reading]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartBuilder Awesome Sauce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartbuilderelearning\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-05T22:35:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-06T18:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-dev.suddenlysmart.com\/blog\/wp-content\/uploads\/2014\/08\/Part2FeaturedImage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J L Pope\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smrtbuilder\" \/>\n<meta name=\"twitter:site\" content=\"@smrtbuilder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J L Pope\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\"},\"author\":{\"name\":\"J L Pope\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/#\/schema\/person\/99e853d7245aaa8bc82f04ac5d00f0fd\"},\"headline\":\"Select the Right Image Format\",\"datePublished\":\"2014-08-05T22:35:18+00:00\",\"dateModified\":\"2018-07-06T18:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\"},\"wordCount\":1000,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/#organization\"},\"keywords\":[\"image tips and tricks\"],\"articleSection\":[\"Authoring\",\"Graphic Design\",\"Mobile \/ HTML5\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\",\"url\":\"https:\/\/www-dev.suddenlysmart.com\/blog\/select-the-right-image-format\/\",\"name\":\"Select the Right Image Format - 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