3-Real-world elearning challenge: Improve call center customer satisfaction

PART 3 of 4: What Do You Want Learners to DO? Recap Here’s a quick recap of the first two parts of this ‘Challenge’ blog series: 1. THE CHALLENGE: The company has received low grades from their clients for responsiveness to callers whose calls should be escalated. Call center reps aren’t escalating calls to supervisors … [Continue Reading]

2-Real-world elearning challenge: Improve call center customer satisfaction

PART 2 of 4: Determining the Business Goal Client Large financial services company with call centers across the United States. Recap To refresh your memory about the challenger and the problem, read Design challenge – Part 1 of 4: Meet the Challenger. The first step in our challenge is to identify the business goal. What … [Continue Reading]

Real-world elearning challenge: Improve call center customer satisfaction

PART 1 of 4: Meet the Challenger Client Large financial services company with call centers across the United States. Challenge For the past year, the company has received low call satisfaction ratings from their customers. Customer service reps (CSRs) aren’t escalating calls to supervisors at the appropriate times. This impedes the ability of supervisors to … [Continue Reading]

What to Do with Cranky Course Feedback

Not all criticism is “constructive,” but we can’t just dismiss negative course feedback because learners didn’t tell us exactly what the problem is and how to fix it. That’s our job! Here, we decode some cranky course feedback and use it to give our course a makeover.

A useful checklist for realistic interactions

screen shot of sample interactio using the STACK checklist

  We pride ourselves at SmartBuilder Consulting on designing elearning that focuses on performance: helping learners do the right thing at the right time. Performance is what counts – not just reading a few pages then passing a “quiz”, which is really a test of short-term memory, or worse, an exercise in making good guesses (tip … [Continue Reading]